What to do Before Preparing a Seminar Brochure

The Cover and Mailing Panel

• Title of the Activity.
• Date(s) of the Activity.
• Sponsorship of the Activity - All Organizations and Agencies.
• Location of the Activity.
• Mailing Class - First Class, Third Class, Bulk Rate, Non-Profit.
• Return Address to Appear on the Mailing Panel.
• Indicia on Mailing Panel.
• Local Postmaster's Approval of Mailing Panel and Format of Self-Mailer.

Registration Form

• Full Address to which Form should be Sent.
• All Fees Outlined Clearly and What is Included.
• Cut-Off Date for Advance Registrations.
• Payment Methods Accepted - Check (Payable to Whom?), Money Order, Bill Organization, Charge Card etc...
• All Information Desired on Registrant - Name, Address (Home/Business), Phone (Home/Business), Affiliations, Job Titles/Functions etc.

General Information

• Full Information on Location of Activity - Address, Room Number(s), Names etc...
• Date by which Registrations Must Be Received.
• Initial Instructions for Arriving Registrants.
• Statement of Fees and Payment Options.
• Meal Information - Included or Not in Payment.
• Lodging Information - Availability, Names and Addresses to Contact, Rates and Deadlines.
• Cancellation/Refund Policy.
• Available Parking and Cost.
• Direction to the Program Location.
• How to get Further Information.

Body of Promotional Material

• Audience Identification - Specific Primary Target Groups and Secondary Audiences. Include Everyone that would Benefit from the Program.
• Benefits Statement - Why People Should Attend - Why Attend This Program over Another - What will They Get Out of It - What will They Leave With - Why is It Worth the Money.
• Schedule of activities - Chronologically by Day.
• Titles, Sub-Titles and Descriptions of Presentations.
• Speaker's Names and Specific Credentials Relevant to the Seminar.
• List of Planning/Advisory Committee.
• Special Features/Offers - Continuing Education Units, manuals, Certificates, Workshops, Case Studies, Accreditations, etc...