AARP Members

Contact: Brant Turner

SUMMARY DESCRIPTION
Individuals age 50 and above who have responded to proprietary market research surveys indicating their membership in the AARP. Data gathered from proprietary market research survey results. 1,900 total information segments available on subjects such as brand preference, membership affiliation, financial activity, travel, sports and leisure preferences, retail buying habits and specific mail order activity.
Average age 69.

SELECTIONS WITH COUNTS

Updated Monthly	Sept. 2008
Description	Total Number	Price per thou.
AARP responders all per	13,210,512	90.00
Females age 50+	6,914,152	90.00
Males  age 50+	6,296,360	90.00
With telephone numbers*	1,898,448	+15.00
Est. Income $100,000+	3,644,081	+5.00
Mail Order Buyers	3,009,913	+10.00
Online Computer Users	706,249	+10.00
African Americans	382,442	+20.00
Hispanic/Latino**	417,832	+20.00
Donors by cause	6,424,741	+20.00
Democrats	430,693	+10.00
Republicans	1,989,788	+10.00
Independents	241,649	+10.00
Minimum order 5,000 names. *Additional usage may apply. **Over 30 ethnic groups available

OTHER SELECTIONS
SCF, Zip, state, income select, marital status, Geo select/MSA, 5.00/M extra; gender, age/age range, 10.00/M extra; length of residence, type dwelling; key coding, 2.00/M extra; run charges, age, exact, homeowners, 10.00/M extra; credit card, investors, frequent travelers, mail order buyers by type, donors by cause, Occupation, Computer Owners 20.00/M extra.

COMMISSION, CREDIT POLICY
Prepayment required for new customers.

METHOD OF ADDRESSING
Cheshire labels, 4-up; mag tape, non returnable, 25.00 fee; pressure sensitive labels, 15.00/M extra; diskette, 35.00 fee Email delivery 50.00.

DELIVERY SCHEDULE
48 hour turnaround available.

MAINTENANCE
Updated monthly.